Post by allcans on Oct 19, 2013 15:19:59 GMT -5
The Bavaria brewery from the Netherlands is to launch 8.6 Black, a dark version of its classic Bavaria 8.6 beer on the African market. The 50 cl cans, designed with an embossed touch process, are made by Ball Packaging.
8.6 Black is the latest addition to the 8.6 range from tradition-steeped Dutch brewers Bavaria. The newcomer, a dark beer, comes in alongside Bavaria’s existing Original, Red and Gold beers. The new beer is brewed on the basis of the classic 8.6 Original. Likewise, featuring an alcohol content of 7.9%, 8.6 Black hits the shelves first in Africa and Asia, where the stout beers segment is currently seeing enormous growth.
Catering to African consumer tastes in packaging, the can developed by Ball features an 8.6 logo that stands out in high-gloss gold, whilst the remainder of the 50 cl aluminum can is embossed with an embossed touch process for an exclusive haptic experience. “The far more pronounced embossing achieved with embossed touch projects the sense of masculinity characterising our target group,” explains Benjamin Kaempf, global marketing manager at Bavaria. “The design also enhances product differentiation and point-of-sale visibility.”
A black lacquered can end further underscores the beer’s premium quality.
To start with, 8.6 Black will be launched in Tanzania, Kenya, Mali and Burkina Faso, with further launches expected in Thailand, Asia, Canada and the USA. The market launch is to be accompanied by a mass promotion campaign and attractive design elements for brand enhancement at the point of sale.
Source: www.cantechonline.com/5779/news/cans-with-embossed-touch-design/
8.6 Black is the latest addition to the 8.6 range from tradition-steeped Dutch brewers Bavaria. The newcomer, a dark beer, comes in alongside Bavaria’s existing Original, Red and Gold beers. The new beer is brewed on the basis of the classic 8.6 Original. Likewise, featuring an alcohol content of 7.9%, 8.6 Black hits the shelves first in Africa and Asia, where the stout beers segment is currently seeing enormous growth.
Catering to African consumer tastes in packaging, the can developed by Ball features an 8.6 logo that stands out in high-gloss gold, whilst the remainder of the 50 cl aluminum can is embossed with an embossed touch process for an exclusive haptic experience. “The far more pronounced embossing achieved with embossed touch projects the sense of masculinity characterising our target group,” explains Benjamin Kaempf, global marketing manager at Bavaria. “The design also enhances product differentiation and point-of-sale visibility.”
A black lacquered can end further underscores the beer’s premium quality.
To start with, 8.6 Black will be launched in Tanzania, Kenya, Mali and Burkina Faso, with further launches expected in Thailand, Asia, Canada and the USA. The market launch is to be accompanied by a mass promotion campaign and attractive design elements for brand enhancement at the point of sale.
Source: www.cantechonline.com/5779/news/cans-with-embossed-touch-design/