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Post by allcans on Dec 10, 2012 15:13:08 GMT -5
FOR its campaign with Beyoncé next year, Pepsi doesn’t just want to sign up the telegenic pop star for another TV commercial. It also wants to get into the Beyoncé business. A limited edition Pepsi can developed in partnership between the beverage company and Beyoncé will first be seen in Europe in March 2013. In an expansion of the recent marketing experiments that have brought PepsiCo ever closer to the music industry, the company has embarked on a hybrid project with Beyoncé that will include standard advertising like commercials as well as a multimillion-dollar fund to support the singer’s chosen creative projects. “Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.” The campaign will coincide with a blitz of promotion for her next album, which has no title or release date so far but is expected in 2013. Sometime after she performs at the Super Bowl halftime show on Feb. 3 (also sponsored by Pepsi), Beyoncé will appear in a new TV ad — her fifth for the soft drink since 2002 — and her face will be on a limited-edition line of soda cans. Source and more: www.nytimes.com/2012/12/10/business/media/in-beyonce-deal-pepsi-focuses-on-collaboration.html
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lerxt53
Junior Can Collector
Posts: 51
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Post by lerxt53 on Dec 12, 2012 23:27:00 GMT -5
I thought I had seen her on some Pepsi cans before. Did a little search on canmuseum.com and found this one: canmuseum.com/Detail.aspx?CanID=42821But that's not the one I remembered seeing. So I dug around in my own cans and found this one: Anybody remember any more cans she's been on?
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Post by allcans on Dec 13, 2012 15:03:58 GMT -5
If I remember correctly, she has also been on Pepsi cans from Thailand.
Regards
Allcans
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