Post by xxxxxCanManxxxxx on Aug 26, 2011 7:54:52 GMT -5
Rockstar Xdurance from AG Barr contains electrolytes, caffeine and vitamin B complex. It’s a lightly carbonated blueberry, pomegranate and acai-flavoured drink. Each 500ml can is available at a trial price of 99p in the UK.
source: foodbev.com
A.G. Barr has further expanded its broad portfolio of energy drinks with the launch of a new beverage designed to prepare consumers for extreme mental and physical performance.
Rockstar Xdurance, which contains electrolytes, caffeine and Vitamin B complex, is ideal for consumers seeking an extra boost ahead of activity or exertion.
“The ‘Big Can’ energy category is experiencing huge growth – it’s currently growing five times faster than the total soft drinks category,” says Adrian Troy, Head of Marketing for A.G. Barr. “We aim to help retailers take advantage of this trend by offering a Rockstar variant for every occasion in the day.
“The Rockstar brand already allows retailers to cater for a variety of occasions, including revitalisation, everyday invigoration and recovery.
“Rockstar Xdurance prepares consumers for what lies ahead – whether it’s a sporting event or mental activity such as work.”
A lightly carbonated blueberry, pomegranate and acai flavoured drink, Rockstar Xdurance is presented in a high-impact, 500ml can.
A.G. Barr is attracting even more consumers to the brand this year with its biggest ever sponsorship deal. The brand has embarked on a multi-year sponsorship agreement with reigning MotoGP world champion, Jorge Lorenzo. This sponsorship is being celebrated with a variety of special activities and promotions for both consumers and retailers.
source: talkingretail.com
source: foodbev.com
A.G. Barr has further expanded its broad portfolio of energy drinks with the launch of a new beverage designed to prepare consumers for extreme mental and physical performance.
Rockstar Xdurance, which contains electrolytes, caffeine and Vitamin B complex, is ideal for consumers seeking an extra boost ahead of activity or exertion.
“The ‘Big Can’ energy category is experiencing huge growth – it’s currently growing five times faster than the total soft drinks category,” says Adrian Troy, Head of Marketing for A.G. Barr. “We aim to help retailers take advantage of this trend by offering a Rockstar variant for every occasion in the day.
“The Rockstar brand already allows retailers to cater for a variety of occasions, including revitalisation, everyday invigoration and recovery.
“Rockstar Xdurance prepares consumers for what lies ahead – whether it’s a sporting event or mental activity such as work.”
A lightly carbonated blueberry, pomegranate and acai flavoured drink, Rockstar Xdurance is presented in a high-impact, 500ml can.
A.G. Barr is attracting even more consumers to the brand this year with its biggest ever sponsorship deal. The brand has embarked on a multi-year sponsorship agreement with reigning MotoGP world champion, Jorge Lorenzo. This sponsorship is being celebrated with a variety of special activities and promotions for both consumers and retailers.
source: talkingretail.com