Post by zeesun on Mar 4, 2024 3:09:38 GMT -5
Content Marketing is a communication strategy as old as the invention of commerce. Promote a product or service, generating informative content that increases its value perceived by people. In the midst of the digital age, Content Marketing has evolved into new forms and adopted new operational and strategic techniques. Even if the terms that make up Content Marketing may seem difficult to understand to non-specialists, at the basis of everything there is something very simple: the relationship with the customer . Speak to your audience using their language and telling them what they really care about. Jonathan Lister What is Content Marketing? Content Marketing is a strategic marketing approach that is based on the creation and distribution of high-value content. What is meant by high-value content ? These are posts, articles, videos, images, photos, presentations, cards and insights, relevant to the user and consistent with the brand and corporate identity . Content is the lifeblood of Content Marketing. The main communication tool with the user, designed exclusively to establish a relationship of trust with him. As Bill Gates said in 1996, “ Content is King ”.
Content Marketing for companies Bill Gates Content is Oman Telegram Number Data King Easy Web Marketing Nicola Onida SEO Copywriter Right now I can't find a more prophetic phrase regarding Content Marketing. The contents published on the web , if they are of quality, have the power to increase online reputation and give authority to the brand. Content Marketing, therefore, serves to provide useful information answer the reader's doubts provide a solution to his problems satisfy his desires To really understand what Content Marketing is, we must start from the assumption that the sales process no longer concerns only the moment of purchase . Before converting the user (transforming him into a real customer), it is necessary to go through a series of activities that lead to gaining the attention and trust of the potential customer. How to do Content Marketing? A carpet merchant explains it to you. To get a precise idea on how to do Content Marketing, I take inspiration from the world of Disney fairy tales: the carpet seller in an Eastern market. When a customer arrives at the carpet shop, the salesman immediately makes himself available to him. He welcomes him with all the necessary honors, welcomes him with a warm greeting, makes him sit down, asks a few questions in a discreet way and then begins to talk about the art of carpets.
Content Marketing carpet merchant Easy Web Marketing Nicola Onida SEO Copywriter By answering the customer's questions and doubts, the carpet seller demonstrates excellent knowledge of the various fabrics , production techniques and origins of the raw material. Not only. From time to time, to entertain him, he also tells a few small anecdotes to enrich the perception that the customer is slowly cradling in his intimate imagination. The merchant's objective is only one: to become the customer's point of reference when it comes to carpets. To do this, it combines professionalism , utility and entertainment . It's all part of Content Marketing. If the customer is satisfied with the treatment, he is likely to return to purchase something else. Even just to ask for advice on the maintenance of the carpet purchased. The customer can even decide to leave their contact details to the seller to be notified if something of interest arrives. Once he returns home, he will undoubtedly want to tell his wife about his pleasant meeting with the carpet merchant.
Content Marketing for companies Bill Gates Content is Oman Telegram Number Data King Easy Web Marketing Nicola Onida SEO Copywriter Right now I can't find a more prophetic phrase regarding Content Marketing. The contents published on the web , if they are of quality, have the power to increase online reputation and give authority to the brand. Content Marketing, therefore, serves to provide useful information answer the reader's doubts provide a solution to his problems satisfy his desires To really understand what Content Marketing is, we must start from the assumption that the sales process no longer concerns only the moment of purchase . Before converting the user (transforming him into a real customer), it is necessary to go through a series of activities that lead to gaining the attention and trust of the potential customer. How to do Content Marketing? A carpet merchant explains it to you. To get a precise idea on how to do Content Marketing, I take inspiration from the world of Disney fairy tales: the carpet seller in an Eastern market. When a customer arrives at the carpet shop, the salesman immediately makes himself available to him. He welcomes him with all the necessary honors, welcomes him with a warm greeting, makes him sit down, asks a few questions in a discreet way and then begins to talk about the art of carpets.
Content Marketing carpet merchant Easy Web Marketing Nicola Onida SEO Copywriter By answering the customer's questions and doubts, the carpet seller demonstrates excellent knowledge of the various fabrics , production techniques and origins of the raw material. Not only. From time to time, to entertain him, he also tells a few small anecdotes to enrich the perception that the customer is slowly cradling in his intimate imagination. The merchant's objective is only one: to become the customer's point of reference when it comes to carpets. To do this, it combines professionalism , utility and entertainment . It's all part of Content Marketing. If the customer is satisfied with the treatment, he is likely to return to purchase something else. Even just to ask for advice on the maintenance of the carpet purchased. The customer can even decide to leave their contact details to the seller to be notified if something of interest arrives. Once he returns home, he will undoubtedly want to tell his wife about his pleasant meeting with the carpet merchant.