Post by sakibkhan47 on Feb 22, 2024 3:17:25 GMT -5
Don't feel like reading? Try listening to the article in audio mode Voiced by Amazon Polly From Gucci to Burberry, from Tiffany & Co. to Balmain: there are many fashion brands in the luxury sector that have undergone a rebranding action over time. But how did they evolve? Rebrand Rebranding: what is it? The term " Rebranding " means a more or less incisive revisiting or redefinition of a brand, which entails - consequently - its repositioning on the market. All this, through a set of marketing actions and strategies aimed at providing a new image and identity to the brand in question. New logo, new graphics, new visual identity. But also a new way of communicating, a new approach to the public.
The rebranding process can be more or less radical. And it starts from a brand's Croatia WhatsApp Number desire to develop a new positioning in the consumer's mind , transmitting a new image and new values. Rebrandings often concern well-known and already successful companies, as in this case. Let's see which ones. The rebrandings of… Burberry Burberry is now one of the UK's most iconic brands, with stores around the world and approximately 10,000 global employees , according to research by Business of Fashion . The brand was born in 1856 , from an idea by Thomas Burberry . His mission? Creating clothes that protected people from the English cold , and kept them warm against the low temperatures. Thomas Burberry, founder of Burberry Thomas Burberry, founder of the brand of the same name The historic symbol of the brand is the equestrian knight , which has accompanied the Burberry logo for several years.
The icon of the knight is not accidental: in fact, the fashion house dressed English soldiers during the first two world wars, producing armor for them. Although three different logos have followed one another over the years, the brand has maintained its famous symbol, accompanying it with a serif font totally in line with the uniqueness and elegance of Burberry . The Burberry logo from 1901 to 2018 The Burberry logo over the years The turning point took place in 2018 under the artistic direction of Riccardo Tisci . The new logo, designed by graphic designer Peter Saville , heralds a new era for the company . The equestrian icon is abandoned, and the brand is labeled as more modern and in step with the times thanks to the use of a sans-serif font .
The rebranding process can be more or less radical. And it starts from a brand's Croatia WhatsApp Number desire to develop a new positioning in the consumer's mind , transmitting a new image and new values. Rebrandings often concern well-known and already successful companies, as in this case. Let's see which ones. The rebrandings of… Burberry Burberry is now one of the UK's most iconic brands, with stores around the world and approximately 10,000 global employees , according to research by Business of Fashion . The brand was born in 1856 , from an idea by Thomas Burberry . His mission? Creating clothes that protected people from the English cold , and kept them warm against the low temperatures. Thomas Burberry, founder of Burberry Thomas Burberry, founder of the brand of the same name The historic symbol of the brand is the equestrian knight , which has accompanied the Burberry logo for several years.
The icon of the knight is not accidental: in fact, the fashion house dressed English soldiers during the first two world wars, producing armor for them. Although three different logos have followed one another over the years, the brand has maintained its famous symbol, accompanying it with a serif font totally in line with the uniqueness and elegance of Burberry . The Burberry logo from 1901 to 2018 The Burberry logo over the years The turning point took place in 2018 under the artistic direction of Riccardo Tisci . The new logo, designed by graphic designer Peter Saville , heralds a new era for the company . The equestrian icon is abandoned, and the brand is labeled as more modern and in step with the times thanks to the use of a sans-serif font .