utch brewer Bavaria has launched two new beers, Bavaria Radler Lemon and Bavaria Radler Grapefruit, inspired by the sport of cycling.
With a long history of quenching the thirst of cyclists across Germany, these shandy-style beers are expected to be a big hit with consumers in the UK; even those whose thirst has not grown through energetic exercise of the two-wheeled variety.
The drinks come with a with a hint of citrus and are only 2% ABV and become welcome additions to Bavaria’s successful line-up of low and non-alcoholic beers.
Mike Teague, managing director of Bavaria UK, said “The concept of these light refreshing drinks has been around for almost a hundred years.
“The Germans first made this style of shandy popular in the 1920’s, when cycling boomed and a drink was need to offer refreshment, enough beer to make them crisp and dry, but no so much as to impair the ability of the cyclists to ride home again. Radler is German for cyclist.
“Bavaria has a long history of mixing fruit drinks with its beers and these new Radler drinks have been designed to appeal to the British palate, which has long appreciated lager with a dash of lemonade or fruit cordials; the classic lager and lime is a prime example.”