Nestlé Waters has lined up an Andy Warhol design for Perrier, to commemorate the water brand's 150th anniversary.
The company confirmed yesterday (4 February) that it will launch the birthday celebrations in the coming weeks. Central to the event will be Warhol designs on bottles and cans of Perrier in all markets.
The roll-out will begin in France later this month in what will will be Perrier's first worldwide limited edition. The US, Japan, Hong Kong and China are planned to follow in June and other countries later in the summer.
Warhol had produced works for Perrier back in the 1980s and the 150th anniversary campaign has the backing of the Warhol Foundation.
To celebrate its 150th anniversary, Perrier is launching a massive campaign, teased on the brand’s official Facebook page, which states that the “game” will start on April 2. It is also announced that the brand’s fans will be encouraged to join “a fascinating digital experience” and even play an online game for a chance to win a prize. According to the press note, as part of the massive celebration, the brand will focus on “that unique artistic encounter between Andy Warhol and Perrier,” unveiling a “Warholised” artistic series of cans and bottles.
(This is one of the five cans that are going to be released.)