Post by ujjalseo on Mar 10, 2024 5:42:59 GMT -5
The first checks I carry out during the SEO audit are related to the domain, i.e. the address that leads to the website. In particular, to study the health of the website I am interested in analyzing the following factors of the domain: TLD IP pointed to by the domain Age and authority Renewal policy Clones and multi domains How to find out if a domain is penalized TLD – Top Level Domain As we have already seen in this guide on ccTLDs and , there are domains suitable for hosting local and single-language sites and domains suitable for hosting multi-language and international websites. To summarize the linked article: a ccTLD is a domain with a local extension aimed at hosting websites relating to a country (cc means country code). A gTLD is a domain with a generic extension that does not refer to a specific country (g means generic) .it domain is made for hosting websites in Italian.
A .fr domain is made for hosting websites in French. A .com site is made to host Hong Kong Phone Number English and multi-language websites. All other things being equal, a page in German hosted on a ccTLD .fr has less chance of positioning itself organically than the same content on a .de domain. It is a mistake to ignore these standards. If the client has a website in Italian and English on ccTLD .it it is a problem, especially if he expects organic results from the English language section. TLD standards are defined in these long-standing documents: Domain Requirements (1984) Domain Name System Structure and Delegation Based on the needs of the website I have to advise the customer on the best TLD: confirm if the current choice is correct or report if the setup is wrong. When there are important needs to position yourself abroad it is advisable to take the content in a foreign language and move it to the right ccTLD following the appropriate migration rules.
A new local website also needs to build its authority, it will not be enough to put it online and expect visits. It will be important to work on content and inbound strategies to be mentioned by local portals and thematic blogs. Domain IP IP stands for “Internet Protocol”. An IP address is a numeric label assigned to each device connected to a computer network that uses the Internet Protocol for communication. IP For example is the typical IP of a router within a local network. An IP therefore represents in our case a web server, the address of a computer on which the website we need to analyze is hosted. Why should you bother analyzing IP? For the same reason why before buying a house you should take a walk around the neighborhood - to understand who the neighbors are. To save money, a web server can host dozens if not hundreds of websites at the same time. If you have used entry level and low cost hosting in the past, you will surely have come across shared hosting. A shared hosting is a web server that contains many websites, so all the sites on that machine have the same IP, let's say they are all “neighbors”.
A .fr domain is made for hosting websites in French. A .com site is made to host Hong Kong Phone Number English and multi-language websites. All other things being equal, a page in German hosted on a ccTLD .fr has less chance of positioning itself organically than the same content on a .de domain. It is a mistake to ignore these standards. If the client has a website in Italian and English on ccTLD .it it is a problem, especially if he expects organic results from the English language section. TLD standards are defined in these long-standing documents: Domain Requirements (1984) Domain Name System Structure and Delegation Based on the needs of the website I have to advise the customer on the best TLD: confirm if the current choice is correct or report if the setup is wrong. When there are important needs to position yourself abroad it is advisable to take the content in a foreign language and move it to the right ccTLD following the appropriate migration rules.
A new local website also needs to build its authority, it will not be enough to put it online and expect visits. It will be important to work on content and inbound strategies to be mentioned by local portals and thematic blogs. Domain IP IP stands for “Internet Protocol”. An IP address is a numeric label assigned to each device connected to a computer network that uses the Internet Protocol for communication. IP For example is the typical IP of a router within a local network. An IP therefore represents in our case a web server, the address of a computer on which the website we need to analyze is hosted. Why should you bother analyzing IP? For the same reason why before buying a house you should take a walk around the neighborhood - to understand who the neighbors are. To save money, a web server can host dozens if not hundreds of websites at the same time. If you have used entry level and low cost hosting in the past, you will surely have come across shared hosting. A shared hosting is a web server that contains many websites, so all the sites on that machine have the same IP, let's say they are all “neighbors”.