Post by afifatabassum on Mar 10, 2024 4:50:09 GMT -5
We are all aware of the different challenges that companies operating in the pharmaceutical sector have to face every day, from the smaller number of customers to higher management and control costs. To these aspects must be added the high competition deriving from the trade of substitute products and severe legislation which often limits the possibilities of pharmaceutical and parapharmaceutical companies. Also for this reason it is important that pharmaceutical companies equip themselves with a multi-channel content marketing strategy .
According to research by Skura , more and more healthcare Brazil Phone Number professionals (such as doctors, pharmacists and prescribers) and end customers are moving to web browsing to find the information they are looking for. For this reason, making good use of digital tools becomes fundamental and making correct use of them is even more so. This means producing relevant and quality information content and ensuring that you are reachable through any channel and above all device.According to the same research, in fact, the majority of professionals would like to receive more information content that is able to offer professional support in the diagnosis phase, rather than promotional material (55% of them stated that they never open or almost promotional communications). To this trend we can add another equally important one: more and more doctors and prescribers browse from mobile and make massive use of their inbox (68% of those interviewed say they prefer to be contacted exclusively via email).
At this point, sales managers and marketers operating in the pharmaceutical industry have only one choice: build lasting relationships based on reliable advice delivered precisely when your interlocutor needs it... are you already doing it? Whether your answer is negative or positive, we recommend that you consider starting a multi-channel strategy that takes advantage of the opportunities offered by all the technologies at your disposal: from apps to smartphones, from tablets to PCs. Download-infographic-pharmaceutical-marketing-online Why do pharmaceutical companies need to be "responsive"? The iPad has become one of the most used devices in the pharmaceutical sector and an ever-increasing number of sales representatives are using it.
According to research by Skura , more and more healthcare Brazil Phone Number professionals (such as doctors, pharmacists and prescribers) and end customers are moving to web browsing to find the information they are looking for. For this reason, making good use of digital tools becomes fundamental and making correct use of them is even more so. This means producing relevant and quality information content and ensuring that you are reachable through any channel and above all device.According to the same research, in fact, the majority of professionals would like to receive more information content that is able to offer professional support in the diagnosis phase, rather than promotional material (55% of them stated that they never open or almost promotional communications). To this trend we can add another equally important one: more and more doctors and prescribers browse from mobile and make massive use of their inbox (68% of those interviewed say they prefer to be contacted exclusively via email).
At this point, sales managers and marketers operating in the pharmaceutical industry have only one choice: build lasting relationships based on reliable advice delivered precisely when your interlocutor needs it... are you already doing it? Whether your answer is negative or positive, we recommend that you consider starting a multi-channel strategy that takes advantage of the opportunities offered by all the technologies at your disposal: from apps to smartphones, from tablets to PCs. Download-infographic-pharmaceutical-marketing-online Why do pharmaceutical companies need to be "responsive"? The iPad has become one of the most used devices in the pharmaceutical sector and an ever-increasing number of sales representatives are using it.