Post by kmstfatema on Mar 4, 2024 4:57:14 GMT -5
Have you ever thought you could build a house without supporting columns? No, simply impossible. And it is equally impossible to build a blog without a Pillar Page : this term, not surprisingly, actually means "pillar page" and indicates a specific type of text that must be at the basis of every content marketing strategy. Let's get to know it better and understand how this "format" is the one to focus on in order to improve the positioning of your site's pages on Google. The Pillar Pages in the Topic Cluster Model Before delving into the concept of Pillar Page it is essential to introduce that of Topic Cluster Model of which it is a fundamental part. The Topic Cluster Model is a new approach to creating contHave you ever thought you could build a house without supporting columns? No, simply impossible.
And it is equally impossible to build a blog without a Germany Telegram Number Data Pillar Page : this term, not surprisingly, actually means "pillar page" and indicates a specific type of text that must be at the basis of every content marketing strategy. Let's get to know it better and understand how this "format" is the one to focus on in order to improve the positioning of your site's pages on Google. The Pillar Pages in the Topic Cluster Model Before delving into the concept of Pillar Page it is essential to introduce that of Topic Cluster Model of which it is a fundamental part. The Topic Cluster Model is a new approach to creating content marketing strategies that focuses on broader themes rather than topics targeted and positioned with long-tail keywords . In this way the contents within the blog can be organized so that your users can find the answers to their questions precisely and quickly. The elements that make up this model are: the Pillar Page, Cluster Content Internal link (better known as hyperlink).
the cluster model for pillar pages The figure shows how the three basic elements for an effective content marketing strategy must fit together. The main asset is the Pillar Page which deals - usually - with a very broad main topic in a widespread but not detailed manner; connected to it, through precious internal links, you will find the different Cluster Contents , i.e. shorter and surgically vertical in-depth contents on a specific topic (sub topic). The SEO advantages of the Topic Cluster Model The advantages of adopting this structure can therefore be summarized as follows: Advantages for users : the Internet user who lands on the Pillar Page identifies the basic information on the page itself and has the possibility to delve deeper into certain aspects by clicking on the internal link which takes him to the vertical Cluster Content. Advantages for the search engine : thanks to the dense network of internal links that is created between individual web pages, Google's spider understands the importance of individual pages more easily, immediately understanding their thematic relationship. As a result, it won't exhaust its entire crawl budget on a single page.
And it is equally impossible to build a blog without a Germany Telegram Number Data Pillar Page : this term, not surprisingly, actually means "pillar page" and indicates a specific type of text that must be at the basis of every content marketing strategy. Let's get to know it better and understand how this "format" is the one to focus on in order to improve the positioning of your site's pages on Google. The Pillar Pages in the Topic Cluster Model Before delving into the concept of Pillar Page it is essential to introduce that of Topic Cluster Model of which it is a fundamental part. The Topic Cluster Model is a new approach to creating content marketing strategies that focuses on broader themes rather than topics targeted and positioned with long-tail keywords . In this way the contents within the blog can be organized so that your users can find the answers to their questions precisely and quickly. The elements that make up this model are: the Pillar Page, Cluster Content Internal link (better known as hyperlink).
the cluster model for pillar pages The figure shows how the three basic elements for an effective content marketing strategy must fit together. The main asset is the Pillar Page which deals - usually - with a very broad main topic in a widespread but not detailed manner; connected to it, through precious internal links, you will find the different Cluster Contents , i.e. shorter and surgically vertical in-depth contents on a specific topic (sub topic). The SEO advantages of the Topic Cluster Model The advantages of adopting this structure can therefore be summarized as follows: Advantages for users : the Internet user who lands on the Pillar Page identifies the basic information on the page itself and has the possibility to delve deeper into certain aspects by clicking on the internal link which takes him to the vertical Cluster Content. Advantages for the search engine : thanks to the dense network of internal links that is created between individual web pages, Google's spider understands the importance of individual pages more easily, immediately understanding their thematic relationship. As a result, it won't exhaust its entire crawl budget on a single page.