Post by account_disabled on Dec 25, 2023 22:35:13 GMT -5
From the acronym Women on top, WOT is born , the new communication and marketing agency focused solely on women's sports . This agency aims to increase the presence of female athletes in the communication and marketing actions of companies. This brand comes to cover a need detected in the sector, where there are no agencies dedicated exclusively to female athletes. For this reason, WOT will develop communication and marketing strategies with a focus on creating creative and disruptive actions that make visible the success, power and work of athletes. Not only that, but the agency will also have a business line aimed directly at athletes, which will help them enhance their image to bring them closer to new audiences and brands. WOT has been the bet of two young entrepreneurs, Sara Rojas and Andrés Mieles. With extensive experience in the marketing sector, as well as with other entrepreneurial projects, these two young people have decided to launch this very personal project, especially for Rojas.
In addition, they have had the help of two investors from the digital marketing sector, who provide solvency and experience to the project. As the co-founder and partner of WOT, Sara Rojas, has Phone Number List stated, “This is a story, mine specifically, of passion for women's sports. In fact, it has become a dream for me to be able to unite my two passions: sports and marketing . Being a woman helps me understand how important it is to enhance the role of female athletes in such a key moment as the current one. WOT is a challenge that we face with great enthusiasm and in which we have wanted to take care of all the details, both for our athletes and for the brands that bet on them." Working hand in hand with our athletes The secret of this new agency is the personal relationship with the athletes , whether preparing proposals, negotiating with brands, outlining publication plans or looking for ways to redesign and boost the image of the athletes. Athletes such as Ana Carrasco.
Rewriting the history of female athletes This new agency was born from a woman, Sara Rojas, who firmly believes in the potential and growth of female athletes and starts from a premise, which is that women have made history in the world of sports, however, little has been told to the public. regard. In this sense, there is much left to tell, a long way to go with the help of athletes and brands. Therefore, it is important that the latter commit to making differential actions with the protagonists, thus ensuring that women's sport stops being a neglected market. A clear example of this underserved market is conversation in the digital environment. During one year, 30k mentions have been generated around the concept of “women's sport”, while that same number is generated by the footballer Sergio Ramos in just a few days . We are still far from the achievements that are sought, but we are on the path to achieving it. So much so that the growth and positioning of women in sports has been unstoppable in recent years.
In addition, they have had the help of two investors from the digital marketing sector, who provide solvency and experience to the project. As the co-founder and partner of WOT, Sara Rojas, has Phone Number List stated, “This is a story, mine specifically, of passion for women's sports. In fact, it has become a dream for me to be able to unite my two passions: sports and marketing . Being a woman helps me understand how important it is to enhance the role of female athletes in such a key moment as the current one. WOT is a challenge that we face with great enthusiasm and in which we have wanted to take care of all the details, both for our athletes and for the brands that bet on them." Working hand in hand with our athletes The secret of this new agency is the personal relationship with the athletes , whether preparing proposals, negotiating with brands, outlining publication plans or looking for ways to redesign and boost the image of the athletes. Athletes such as Ana Carrasco.
Rewriting the history of female athletes This new agency was born from a woman, Sara Rojas, who firmly believes in the potential and growth of female athletes and starts from a premise, which is that women have made history in the world of sports, however, little has been told to the public. regard. In this sense, there is much left to tell, a long way to go with the help of athletes and brands. Therefore, it is important that the latter commit to making differential actions with the protagonists, thus ensuring that women's sport stops being a neglected market. A clear example of this underserved market is conversation in the digital environment. During one year, 30k mentions have been generated around the concept of “women's sport”, while that same number is generated by the footballer Sergio Ramos in just a few days . We are still far from the achievements that are sought, but we are on the path to achieving it. So much so that the growth and positioning of women in sports has been unstoppable in recent years.