Post by account_disabled on Nov 22, 2023 5:30:09 GMT -5
It is not necessarily the case that a Facebook advertiser is also a social media manager , that is, he also takes care of the organic and moderation part on social media. Therefore, as our experience as a law firm specializing in contracts for the web shows , the needs can be very different, because the client's mindset is different . So just as the mindset is different, the contract for Facebook ads will also be different from the social media manager contract , just as it will be different from the Facebook page management contract. As you can see for the management of a single platform, there can be 3 different types of contract . This is because for everyone there are important facets that particularly concern KPIs and the work process. This is the reason why a contract template downloaded from the web cannot fulfill all legal protection needs. The work process of an advertiser, despite working on the same platform as the social media manager, is very different and puts data analysis at the center. As seen above, customers often make very specific requests to the advertiser, in terms of return on investment.
The advertiser will use advanced reporting tools which must be very detailed, and for Phone Number List this reason the tools offered by the Business Manager may not be enough. The advertiser is required to know Facebook's policy in an extremely punctual manner. The social network's penalties are very serious, to the point of risking losing data for years of work Advertising campaign contracts: Google ads Many types of advertising campaigns can be carried out on Google , very different from each other not only in terms of KPIs (traffic, conversions, lead generation, awareness, drive to store), but also in terms of type: Search Display Network Shopping Email marketing Video Each of these campaigns uses different tools and requires different material to be put online (images, videos, banners). Therefore it is necessary to establish in advance which channels you want to use. Advertising campaign contracts: compliance with advertising rights If the law is violated through a campaign, the person directly responsible is the brand, often an e-commerce , not the professional.
The latter will suffer at a later time, due to the customer's revenge and the brand reputation. So it is in the interests of both parties that when the copy for a campaign is decided, it respects the rules on advertising . The principle according to which advertising must be declared is resolved by the platforms themselves , which insert the acronym adv or sponsored next to the title of the promo itself. As regards the copy, we briefly remind you that: advertising must be non-misleading to the consumer in Italy only indirect comparative advertising is allowed prohibition of unfair competition prohibition on positioning on keywords of the brand that has registered the naming as a trademark let's not forget the policies established by the platforms themselves. Facebook for example is much stricter than Google when it comes to what you can promote, copy, and images you can use Conclusion of contract for ADV campaigns As you can see, managing the relationship with the advertiser's client is very complex, and everything is "in the hands" of the contract. Contracts for campaigns with sponsored ads must be managed with particular care.
The advertiser will use advanced reporting tools which must be very detailed, and for Phone Number List this reason the tools offered by the Business Manager may not be enough. The advertiser is required to know Facebook's policy in an extremely punctual manner. The social network's penalties are very serious, to the point of risking losing data for years of work Advertising campaign contracts: Google ads Many types of advertising campaigns can be carried out on Google , very different from each other not only in terms of KPIs (traffic, conversions, lead generation, awareness, drive to store), but also in terms of type: Search Display Network Shopping Email marketing Video Each of these campaigns uses different tools and requires different material to be put online (images, videos, banners). Therefore it is necessary to establish in advance which channels you want to use. Advertising campaign contracts: compliance with advertising rights If the law is violated through a campaign, the person directly responsible is the brand, often an e-commerce , not the professional.
The latter will suffer at a later time, due to the customer's revenge and the brand reputation. So it is in the interests of both parties that when the copy for a campaign is decided, it respects the rules on advertising . The principle according to which advertising must be declared is resolved by the platforms themselves , which insert the acronym adv or sponsored next to the title of the promo itself. As regards the copy, we briefly remind you that: advertising must be non-misleading to the consumer in Italy only indirect comparative advertising is allowed prohibition of unfair competition prohibition on positioning on keywords of the brand that has registered the naming as a trademark let's not forget the policies established by the platforms themselves. Facebook for example is much stricter than Google when it comes to what you can promote, copy, and images you can use Conclusion of contract for ADV campaigns As you can see, managing the relationship with the advertiser's client is very complex, and everything is "in the hands" of the contract. Contracts for campaigns with sponsored ads must be managed with particular care.