A Spanish producer of natural mineral water has launched Vichy Catalán Limón in cans produced by Ball Packaging Europe.
Vichy Catalán is the only Spanish natural mineral water producer to market its product in beverage cans.
Vichy Catalán Limón is a mineral water with natural lemon flavour. It is being packaged in 33cl aluminium cans produced by Ball.
Vichy Catalán Genuina, a natural mineral water, is also available in cans. By marketing the traditional brand in modern packaging, the company is targeting young consumers aged 16 to 35.
“Vichy Catalán products are where nature and people come together. Natural mineral water in cans is an ideal fit for our corporate philosophy, which is wholly committed to the health and wellbeing of consumers,” says Toni Renart, operations manager at Vichy Catalán.
Myriam Galmés, sales manager Spain, Portugal and Italy at Ball Packaging Europe, added: “Vichy Catalán has a highly capable partner in Ball Packaging Europe. Ball has many years of experience in packaging sensitive products like mineral water in beverage cans.”