Post by sakibkhan51 on Feb 28, 2024 2:59:10 GMT -5
Would you be surprised if we told you that your Netflix is different from that of your friends ? Well Netflix totally personalizes the user experience of its users , but not only that! This personalization also translates to an extra-television level , impacting consumption and habits. But how does all this happen? Netflix: the personalization of the experience and the effects on the audience Why is your Netflix different from others? And why after watching a series were you suddenly struck by the desire to buy that very object or listen to that song on loop? We'll explain it to you! Netflix: an “ Over The Top ” service Netflix is one of the most popular streaming services in the world, with over 220 million subscribers . It is an Over the Top service , meaning it offers and distributes content via an Internet connection and the OTT provider's application.
This allows you to stream the desired content at any time, anywhere and with any device. Smart TVs, laptops, tablets and smartphones: the devices to access a personalized Netlfix Devices to access Netflix. Source: Netflix Thanks to catalogs with thousands of contents available, users have full control over programming and can adapt it to their needs and habits. But do you really think you are totally free in your choices? The Netflix algorithm When Netflix entered the audiovisual streaming market in 2008, the main innovation it introduced was Morocco Phone Number the creation of a customer-oriented service, i.e. oriented towards the customer and based on his tastes . It is a service guided by algorithms studied and constantly updated capable of creating a unique Netflix for each user. To achieve this purpose , the platform collects various input data, including: the user's interests, interactions with the service, information on titles already viewed and the choices of other subscribers with similar tastes and preferences . With each access to the service, Netflix collects feedback and continuously retrains its algorithms so that they can more accurately predict customer tastes.
The customization of homepages The homepage is the first element through which you interact with the platform, which is why Netflix aims for total customization of each customer's homepage. The target? Make it relevant, respect the user's interests and tastes and allow exploration of the entire catalog through all the different devices with which it is connected. Netflix homepage example without custom graphics Netflix homepage example without custom graphics. Source: The Netflix Tech Blog The homepage features videos, frames or images (from movies, TV series, etc.) organized in rows arranged in a two-dimensional (vertical and horizontal) layout. Initially, Netflix, based on the information it has, searches for and finds groupings of content that are likely to be relevant to an individual. Once identified, it provides explanations that support the composition and presentation of the line. Subsequently, each group is filtered to avoid the repetition of content already seen, after which they are classified based on an algorithm that orders them in such a way that the most interesting for the user are placed at the beginning of the line.
This allows you to stream the desired content at any time, anywhere and with any device. Smart TVs, laptops, tablets and smartphones: the devices to access a personalized Netlfix Devices to access Netflix. Source: Netflix Thanks to catalogs with thousands of contents available, users have full control over programming and can adapt it to their needs and habits. But do you really think you are totally free in your choices? The Netflix algorithm When Netflix entered the audiovisual streaming market in 2008, the main innovation it introduced was Morocco Phone Number the creation of a customer-oriented service, i.e. oriented towards the customer and based on his tastes . It is a service guided by algorithms studied and constantly updated capable of creating a unique Netflix for each user. To achieve this purpose , the platform collects various input data, including: the user's interests, interactions with the service, information on titles already viewed and the choices of other subscribers with similar tastes and preferences . With each access to the service, Netflix collects feedback and continuously retrains its algorithms so that they can more accurately predict customer tastes.
The customization of homepages The homepage is the first element through which you interact with the platform, which is why Netflix aims for total customization of each customer's homepage. The target? Make it relevant, respect the user's interests and tastes and allow exploration of the entire catalog through all the different devices with which it is connected. Netflix homepage example without custom graphics Netflix homepage example without custom graphics. Source: The Netflix Tech Blog The homepage features videos, frames or images (from movies, TV series, etc.) organized in rows arranged in a two-dimensional (vertical and horizontal) layout. Initially, Netflix, based on the information it has, searches for and finds groupings of content that are likely to be relevant to an individual. Once identified, it provides explanations that support the composition and presentation of the line. Subsequently, each group is filtered to avoid the repetition of content already seen, after which they are classified based on an algorithm that orders them in such a way that the most interesting for the user are placed at the beginning of the line.