Post by sakibkhan49 on Feb 25, 2024 1:43:09 GMT -5
and pampered, especially when they have to purchase a product or service. Many brands leverage this need by creating Limited Edition products marketed only during specific events. One of the brands that has adopted this type of strategy is Victoria Secret which during Black Friday 2018 put Limited Edition Tote Bags on sale . These bags were nothing more than the classic shoppers, but with new and more particular patterns, which made them more attractive. The fear of missing out on the new Victoria Secret Bags has led many customers to purchase them. Always remember that sometimes it doesn't matter whether a product is actually beautiful, but it is important that your customers perceive it as such. Victoria Secret Black Friday 4. Preview of products on sale Generally, when people go shopping they don't have clear ideas about what is really indispensable and what can be overlooked. Many times the purchasing impulse arises at the sight of previously unknown products. To create the desire to purchase a product, some companies insert a preview of the goods that will be discounted later, during Black Friday.
This strategy is widely used by electronics chains, such as Mediaworld , which can count on a large variety of products. This mechanism leverages the "principle of possession" which is connected to people's continuous search for satisfaction. In essence, showing a person a product that they don't have will increase their desire to purchase because they will feel the need to own that object. Mediaworld's Chinese UK Phone Number List Black Friday 5. The happy customer is the most loyal one Many times brands make gross mistakes during Black Friday, focusing their attention only on new customers and not on existing ones. Every Business should develop two parallel strategies , one aimed at increasing the happiness of its Community and the other at increasing its target . A strategy aimed mainly at one's niche of followers is to provide more advantageous discounts to people who have supported the Brand for years . This has a double positive effect, on the one hand it improves the consideration that our trusted customers have for us. On the other hand, it pushes those who are not part of the Community to enter and become a member , so as to be able to take advantage of the exclusive advantages.
This is also an excellent strategy for lead generation and increasing subscribers to our newsletter. In fact, the customer's email and general data are requested in exchange for priority and greater access to discounts during Black Friday 6. Black Month Finally, it is necessary to mention a strategy that is increasingly gaining ground in recent years. To deal with the strong competition that occurs during the week preceding Black Friday and the following days until Cyber Monday, many brands decide to work in advance by promoting their products for the entire month or interrupting promotions before Black Friday itself . By playing on the word "Black" and personalizing it - perhaps - with the name of your brand, you can carry out a promotional strategy that anticipates the flood of discounts and also meets greater economic availability on the part of your customers or potential customers. An example of this kind was carried out by the cosmetics brand "Skinfirstbeauty" founded by doctor Mariapia Priore (among other things, take a look at it because it has fantastic communication!). Communicated both via newsletter and organically on social channels.
This strategy is widely used by electronics chains, such as Mediaworld , which can count on a large variety of products. This mechanism leverages the "principle of possession" which is connected to people's continuous search for satisfaction. In essence, showing a person a product that they don't have will increase their desire to purchase because they will feel the need to own that object. Mediaworld's Chinese UK Phone Number List Black Friday 5. The happy customer is the most loyal one Many times brands make gross mistakes during Black Friday, focusing their attention only on new customers and not on existing ones. Every Business should develop two parallel strategies , one aimed at increasing the happiness of its Community and the other at increasing its target . A strategy aimed mainly at one's niche of followers is to provide more advantageous discounts to people who have supported the Brand for years . This has a double positive effect, on the one hand it improves the consideration that our trusted customers have for us. On the other hand, it pushes those who are not part of the Community to enter and become a member , so as to be able to take advantage of the exclusive advantages.
This is also an excellent strategy for lead generation and increasing subscribers to our newsletter. In fact, the customer's email and general data are requested in exchange for priority and greater access to discounts during Black Friday 6. Black Month Finally, it is necessary to mention a strategy that is increasingly gaining ground in recent years. To deal with the strong competition that occurs during the week preceding Black Friday and the following days until Cyber Monday, many brands decide to work in advance by promoting their products for the entire month or interrupting promotions before Black Friday itself . By playing on the word "Black" and personalizing it - perhaps - with the name of your brand, you can carry out a promotional strategy that anticipates the flood of discounts and also meets greater economic availability on the part of your customers or potential customers. An example of this kind was carried out by the cosmetics brand "Skinfirstbeauty" founded by doctor Mariapia Priore (among other things, take a look at it because it has fantastic communication!). Communicated both via newsletter and organically on social channels.