Post by sakibkhan48 on Feb 24, 2024 1:37:12 GMT -5
We all agree that the Covid-19 pandemic and the experience of lockdown have undermined our certainties. In addition to drastically changing our habits. As we can imagine, numerous sectors have been affected in the same way, which have aimed for a necessary and urgent reinvention in order to survive. Within this reinvention, online events took center stage . The impact of the ' stop on live events' Some realities, such as culture and art , have not encountered excessive difficulties. They immediately managed to devise creative and effective methods to deal with the crisis. For example, providing virtual tours of major museums and exclusive content. Other realities, on the contrary, have suffered more from the consequences resulting from forced isolation . In particular, in the world of marketing and communication, what has changed radically is the organization of events. At least temporarily. Live events According to Federcongressi , in the weeks of the most stringent lockdown and during the phase of the first easing of anti-contagion measures, a sector that generates 65.5 billion a year was given up . This only in Italy. The phenomenon had a direct impact on GDP of at least 36 billion.
Those involved in organizing live events, therefore, had to adapt to the profound change in rules Europe Cell Phone Number List and habits. Just as it happened for the public for whom the events are intended. In this context, digital acceleration has been the driving force. It completely changed the approach to events and made everyone the protagonist of a new era. An era made of virtual and hybrid experiences that seek to preserve (and even amplify) all the characteristics of in-person events. These include: interaction , engagement and networking . At this point, the question that arises spontaneously is: how? What do online events consist of? The first online events date back to the last decade of the last century. Yet, for a year and a half now, they have been profitable and, above all, essential for numerous companies that wish to continue communicating with their public. Rather than in a physical location, an online event is a meeting organized online .
These are real " meetings ". They range from one-way webinars to both internal and client meeting sessions . They also consist of large-scale training meetings , conventions , conferences and congresses . Participants and speakers can reach up to a thousand. The main purpose of every corporate event is to generate a positive orientation of the participants, in terms of image (towards customers, suppliers and stakeholders) first and foremost. But also brand awareness or team creation/strengthening. Types of online events Public, corporate, cultural and artistic, sporting events ... For each of these categories there are numerous possibilities for organizing meeting and debate opportunities for the public or between professionals. In fact, all these types of events, if guided by inventiveness, can be translated into digital. Below, we present an overview of some of the different types of virtual events (corporate and otherwise):
Those involved in organizing live events, therefore, had to adapt to the profound change in rules Europe Cell Phone Number List and habits. Just as it happened for the public for whom the events are intended. In this context, digital acceleration has been the driving force. It completely changed the approach to events and made everyone the protagonist of a new era. An era made of virtual and hybrid experiences that seek to preserve (and even amplify) all the characteristics of in-person events. These include: interaction , engagement and networking . At this point, the question that arises spontaneously is: how? What do online events consist of? The first online events date back to the last decade of the last century. Yet, for a year and a half now, they have been profitable and, above all, essential for numerous companies that wish to continue communicating with their public. Rather than in a physical location, an online event is a meeting organized online .
These are real " meetings ". They range from one-way webinars to both internal and client meeting sessions . They also consist of large-scale training meetings , conventions , conferences and congresses . Participants and speakers can reach up to a thousand. The main purpose of every corporate event is to generate a positive orientation of the participants, in terms of image (towards customers, suppliers and stakeholders) first and foremost. But also brand awareness or team creation/strengthening. Types of online events Public, corporate, cultural and artistic, sporting events ... For each of these categories there are numerous possibilities for organizing meeting and debate opportunities for the public or between professionals. In fact, all these types of events, if guided by inventiveness, can be translated into digital. Below, we present an overview of some of the different types of virtual events (corporate and otherwise):