Coca-cola owned sparkling apple drink Appletiser has signed singer Eliza Doolittle as a brand ambassador.
The platinum selling artist will feature in an on‑pack promotion (pictured) offering 100 pairs of tickets to a private performance at a secret London location in June.
The ten-week trial campaign, which launched on 18 March, features on the brand’s 330ml cans as well as on a range of bottles.
Annalisa Tore, brand manager for Appletiser, said, “This is a huge year for the brand and the first ever occasion we have introduced a brand ambassador. Eliza is the perfect fit for Appletiser, as well as having a huge profile, she resonates with our core consumer audience of 30 something females, but also broadens the brand’s appeal to younger women.
“We’re thrilled to be able to bring this exclusive tie‑up direct to consumers via our secret gig on‑pack promotion. Additionally, through the high profile marketing activity and association with a platinum selling artist, we hope to be able to help our customers drive incremental sales, boosting brand awareness and driving the category overall.”