Haindl’s carbonated bitters are now available in 33cl (11oz) aluminium cans from Ball Packaging Europe.
The firm’s bitter lemon, ginger ale and tonic water brands are on sale in Germany and are being distributed by Rhodius Mineralquellen und Getränke.
All Haindl´s cans are adorned with a QR (Quick Response) code which customers can scan using their smartphone camera in order to retrieve the company’s web page. This provides extensive product information, including cocktail suggestions for the company’s carbonated bitters, which are traditionally used as mixers in long drinks such as vodka and lemon or gin and tonic.
Modern beverage cans offer attractive added value for the consumer – and in adopting this packaging option – Rhodius is targeting a young, active, urban audience.