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Post by allcans on Oct 24, 2012 15:22:24 GMT -5
Celsius Holdings, Inc., (Other OTC: CELH.PK) the creator and marketer of Celsius®, the world’s first calorie burning drink backed by clinical science, announced the unveiling of a newer, chicer packaging for the company’s ready-to-drink supplement line. With brighter colors and more appealing information for consumers, the new package design stays true to the premium standard that Celsius fans have enjoyed for years. It’s the same great taste and clinically proven formula, but with a completely revamped look. The new package design, which begins shipping in November, highlights Celsius’ key benefits of burning more calories and providing lasting energy. Overall, the updated look and feel will appeal to Celsius’ target audience and hopefully reach an even wider demographic as well. “This package redesign helps reinforce the credibility of the science behind Celsius in a fresh, eye-catching design,” says Gerry David, CEO of Celsius Holdings, Inc. “The redesign is just the first step in a large-scale marketing effort to expand the Celsius brand. This new design release coincides with our single-serving distribution strategy, which provides a lower entry price for the consumer to stimulate trial. We’re also greatly looking forward to the consumer reaction. So far it has been extremely positive.” Source: www.prweb.com/releases/2012/10/prweb10021522.htm
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