What can be better than a can of cool Tuborg beer in summer? A can of Tuborg, which is designed by you. Just like many brands today, Tuborg has turned to its Facebook community to develop a new design for a limited edition can, which will be used in the brand’s summer promotions as part of its festival sponsorship.
Chris Thornhill, Tuborg brand manager noted, “Tuborg’s marketing campaigns really resonate with our drinkers and we’ve seen a 60% growth in the brand over the last two years— that’s a staggering 5.3m pints extra! By sponsoring the UK’s leading festivals from Bestival to Latitude to Glastonbury, consumers are turning to Tuborg as a brand that reflects their personality. It’s creative and non-conformist, which is something other lagers strive to be but don’t quite get there. Investing in digital is key as it’s the space where our consumers spend a large percentage of their time. We have created something which will increase their dwell time on the Facebook page and deepen their affinity with the brand.”