Brewer InBev has given Stella Artois a new look in time for Christmas.
The company is launching limited edition primary and secondary festive packaging and updating its marketing to tap into its heritage as a lager crafted originally for Christmas.
Stella Artois and Stella Artois 4% will be available in limited edition packs and for the first time, a special 440ml limited edition Christmas can will be available.
“Stella Artois is renowned for its discerning and pioneering brand activity, and this combination of exclusive packaging, high-profile advertising support and the innovative album download will ensure that Stella Artois is the top choice for beer consumers this Christmas,” says Stella Artois Western European marketing director James Watson.
Social and digital media activity will reinforce and promote Stella Artois’ Christmas proposition and link to a free download of ‘Under the Christmas Star’, an eight-track album of classic seasonal favourites, re-imagined as a sixties Jazz LP.
Stella Artois takes its first name from the Latin for star and was originally crafted for Christmas.